I’ve come across numerous clients who’ve specifically asked for a double-fold leaflet, only to discover later that what they actually meant was 2-panel leaflet, which would in correct terms, refer to the ‘simple fold’. In this article, let’s solve the confusion once and for all.
Simple fold: One fold made on the long or short side
Gatefold: Two folds, one to the left, and another to the right
Parallel fold: Folds in half and in half again
Tri-fold: One fold folds in another
Barrel or roll fold: All folds follow the same direction
French fold: Folded in one direction then folded perpendicular to the first fold
An illustrated guide