As mentioned in my earlier post, a good logo design is remembered for ages and that is what drives multinational companies to spend millions of dollars on developing their logo and other branding materials. Take Louis Vuitton, for example. The very letters ‘L’ and ‘V’ combined symbolizes the brand.
Hence, when it comes to creating a new logo, whether you’re designing it yourself, or hiring professionals to do it for you, there are certain strategies and tips you should keep in mind while creating your logo.
1. Keep it simple.
Simplicity is the key. Most of the great logos of the world are mainly simple and it is always easier for us to remember and recognize a simple design than to identify a complicated one.
You should be careful while deciding on the typeface for your logo. Choosing the right typeface can make a lot of difference. For example, a financial institution depicting reliability and stability would choose a typeface that is bold and thick. If you select the right font, you may not even need a graphical element to support your logo. Some of the best logos are purely made out of typefaces. SONY is one example, and Google is another.
3. Color choice
You have to be extra careful when deciding on a color for your logo. It is advisable that you restrict yourself to RGB or CMYK color modes so that your logo looks equally goo in print as it looks on web. Another thing to keep in mind is to ensure that your logo looks good in black and white as well. Mind you, you might have to fax your letterhead and you don’t want your looking like crap in black and white.
4. Always use vector graphics
The advantage of having the logo in a vector format is that it can be resized easily without any loss of details and image quality. In addiction, vectors are generally smaller in size as compared to image formats.
5. Get a professional to create your logo
Finally, it is always better to hire a professional logo design firm or advertising agency to create your logo than doing it yourself. It is their profession, which means that they know better than you do, and would take many important factors into consideration such as brand positioning, etc.