I’ve come across numerous clients who’ve specifically asked for a double-fold leaflet, only to discover later that what they actually meant was 2-panel leaflet, which would in correct terms, refer to the ‘simple fold’. In this article, let’s solve the confusion once and for all.

In brief:

Simple fold: One fold made on the long or short side

Gatefold: Two folds, one to the left, and another to the right

Parallel fold: Folds in half and in half again

Tri-fold: One fold folds in another

Barrel or roll fold: All folds follow the same direction

French fold: Folded in one direction then folded perpendicular to the first fold

An illustrated guide